by: Phil Wiley
This is only my second letter in seven or eight weeks. Sorry about that, but at first I had no Internet connection when things went wrong with my satellite service (I'm now on wireless broadband)and then I developed a quite serious illness which I'm slowly getting over.If you want to, you can read more on my forum I reckon you should go there anyway, it's a great community.Incidentally the forum posts are being indexed by Google, which makes it a good place to get links to your websites - as long as you've got something useful/interesting to say that is :)Ok, I'll keep this relatively short because I'm still not feeling too good. But I hope that normal "service" has now resumed.
1. Concentrate on what's important...
First of all, it looks like I'm missed seeing a lot of new products since I've been offline
When I visited my forum I saw a number of programs/software being talked about that I'd never even heard of.
And, do you know what? I didn't really care that I'd missed the products being announced.
There's probably nothing wrong with them. They're most likely useful. They're probably worth investigating.
But... remember this.
It's IMPORTANT to not get distracted with new things all the time. You could spend all your limited web time learning how to usenew tools, when really you should be focusing on improving your sites and your skills and your own business.
I remember David Garfinkel and Mark Joyner saying to me in Vegas that I should focus on what I'm good at (in my case writing).
And that's what you should be doing too.
Play to your strengths.
Work out what you're good at/what your main interests are and give them most of your attention and time.
Don't get sidetracked by everything new that comes along.
Write down your "online business" plan, even if it's only on one piece of paper. And work out the steps you need to take to achieve success with it. Doing this will help you focus on what matters, and it will clear your head so that you know where you should be spending your time.
Once you've mapped out your action steps you need to follow them. Don't make a plan and then not stick to it. Don't let anyone oranything put you off. Go for it.
Don't sign up for every crappy new scheme that comes along. Don't buy every new piece of software or every ebook.
Do what works for YOU and use the tools that works for YOU.
And just go for it.
2. One of the smartest brains around...
I'm not sure if you've heard of him, but James Maduk is one of the smartest business brains around. He's been working online since 1995, writes monthly articles for Entrepreneur Magazine, and he's an expert at online selling.
Plus he's got more products on the market than anyone I know, even beating the prolific Marlon Sanders.
So why he's not amazingly well known in this field I'll never know.
I'm a big fan, especially of his member only site
If you'd like an introduction to his style and knowledge have a look at one of his free weekly webcasts, where he uses "internet whiteboard" technology to get his messages across.
And when you've finished watching and listening you might fancy signing up for his affiliate program which is looks like turning into one of the best around.
3. Free Amazon Tools...
If you're promoting Amazon's affiliate program here are a couple of useful sites which help you automate the process.
http://www.associatesshop.com/
and
http://www.addassociate.com/add_register.php
Associatesshop lets you add an Amazon store to your site and sell products of your choice, while Addassociates provides you with code which works much the same way as Google Adsense -meaning it "reads" the content of your webpage and displays context related products.
Of the two I prefer Addassociate, but you can't use it on pages where you're running Google Adsense ads.
Anyway, they're both free and could be a useful addition to your sites.
4. Beginners Bit...
I get heaps of letters about how difficult it is to build a good looking website. But I get even more letters about the complexities of getting a webhost and uploading pages to it.
One simple way around this is to use Site Build It! (SBI) because it offers an all-in-one solution.
The mastermind behind SBI, Ken Evoy, has been really busy with SBI over the past few months, constantly adding new features and making it easier to use. I've owned SBI for a few years now and it's now a far, far better site building tool than when I started using it. And it was good then.
One thing SBI is ideal for is displaying Google Adsense ads.
To really make big profits from Adsense you need a lot of content pages. Using SBI for these sites makes sense because once you've got over the learning curve it leaves you totally free toconcentrate on providing that content. So you can quickly put out a lot more pages.
Plus the in-built tools help you keep that content on topic, which means that Adsense can read that your pages correctly and display relevant ads.
In fact Ken has put together a very good info site about using SBI with Adsense. You should spend a bit of time reading through it.
http://salesnow.sitesell.com/adsense/
5. Stuck for ideas what to build a site about?
Try reading Michael Holland's Strike it Niche.It's a great place to begin.
Michael's done a great research job, giving you ideas for 70 different sites, and explaining just what you need to do to profit from eachof them. Reading this ebook should leave you dancing with enthusiasm.
6. As a follow on to the stuff higher up...
Do you ever feel like you're drowning in a sea of data?Well you're not the only one.
I just checked out the online edition of The Guardian, one of the best UK daily papers, and found this report:
"There's a lot of data on our hard disks, and there's more accumulating by the day. The University of Berkeley School of Information Management and Systems has just updated its "How Much Information?" study. In 2002 we created over five exabytes of data, in the form of video, print, magnetic and optical media — an increase of over 30% a year since 1999. That's equivalent to half a million new collections the size of the US Library of Congress — 92% of which was on magnetic media, and most of that was on hard disk."
About the author:Phil Wiley is the author of the best selling book Mini Site Profits www.minisiteprofits.comand writes the free weekly Letter from Phil at www.ozemedia.com
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วันพุธที่ 30 พฤษภาคม พ.ศ. 2550
Google Adsense Strategies and Tips
by: Alden Smith
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.
Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.
Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.
It's All About The Leads: Publishing to Capture Profits
by: Jack Humphrey
Copyright 2005 Jack Humphrey
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.
But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.
And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.
This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.
You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.
But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.
What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action.
In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links.
It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors.
How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk. http://contentdesk.com/csb
But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead.
To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth.
There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads.
One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company.
He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads.
He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation.
There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic!
This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose.
They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads.
Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.”
About the author:
Jack Humphrey is managing partner of Content Desk where publishers use cutting-edge site building software and tactics to turn content into cash. Learn the art of niche content site publishing here: http://contentdesk.com/csb
Copyright 2005 Jack Humphrey
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.
But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups.
And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more.
This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars.
You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion.
But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead.
What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action.
In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links.
It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors.
How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk. http://contentdesk.com/csb
But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead.
To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth.
There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads.
One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company.
He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads.
He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation.
There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic!
This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose.
They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads.
Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.”
About the author:
Jack Humphrey is managing partner of Content Desk where publishers use cutting-edge site building software and tactics to turn content into cash. Learn the art of niche content site publishing here: http://contentdesk.com/csb
Affiliate Marketing – And the Learning Curve
by: Vickie J Scanlon
When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how many Super Affiliates we would have. I will give you a small sampling of what to truly expect.
The Begin of the Begin
You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience.
Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by:
1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site
All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.
My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:
1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.
What Do I Do During That Six or Nine Month Period
First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.
Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.
In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.
To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.
About the author:Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.bizfor free tools, quality articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.
When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how many Super Affiliates we would have. I will give you a small sampling of what to truly expect.
The Begin of the Begin
You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience.
Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by:
1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site
All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.
My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:
1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.
What Do I Do During That Six or Nine Month Period
First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.
Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.
In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.
To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.
About the author:Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.bizfor free tools, quality articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.
When is 'Spying on Your Competition' a Complete Waste of Time?
by: Ron HuttonCopyright 2005
Ron HuttonYour brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads..."Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"You think "Hmmmm. Sounds good. Looks intriguing...""Never Build Another Keyword List The Slow And Hard Way!"Gosh. Is it possible?"You must understand that this is a numbers game."O.K. Now tell me something not quite so obvious.The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.Don't pull out your credit card just yet.With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline.The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting?Let's go back to the headline again..."Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?What doesn't this software tell you?1) Keyword search frequency.2) The amount of competition for any keyword.3) Keyword bid cost in Google Adwords and/or the approximate Adsense value.When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there?ANSWER: Start over.Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65.If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything.Would you rather have...- A big fat hairy list of 3,000 keywords with no real useful information about any of them.OR- A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword.Choose the latter.Begin with the end in mind. Formulate a plan. Think through your entire project and strategize.When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle.There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week.In the words of the great Aretha Franklin, "Think. Thinka-think."About the author:Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
Ron HuttonYour brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads..."Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"You think "Hmmmm. Sounds good. Looks intriguing...""Never Build Another Keyword List The Slow And Hard Way!"Gosh. Is it possible?"You must understand that this is a numbers game."O.K. Now tell me something not quite so obvious.The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain.Don't pull out your credit card just yet.With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline.The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting?Let's go back to the headline again..."Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily"Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture?What doesn't this software tell you?1) Keyword search frequency.2) The amount of competition for any keyword.3) Keyword bid cost in Google Adwords and/or the approximate Adsense value.When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't.If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there?ANSWER: Start over.Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65.If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value.Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything.Would you rather have...- A big fat hairy list of 3,000 keywords with no real useful information about any of them.OR- A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword.Choose the latter.Begin with the end in mind. Formulate a plan. Think through your entire project and strategize.When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat.When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle.There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week.In the words of the great Aretha Franklin, "Think. Thinka-think."About the author:Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
4 Steps To Unleashing Profits In Your Online Business
by: Barry Gilbert=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=4 Steps To Unleashing Profits In Your Online Business- by Barry Gilbert(c) Barry Gilbert - All Rights reservedYou may use this article for free,Resource box and links must remain as is.=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Ever wonder how the thousands of "under the radar" webbusinesses that earn well over $100,000/year (many withmuch higher sales) out of their own home do it?Over the last year I've had the great fortune to speakwith many of these true, hidden entrepreneurs atconferences, seminars, e.t.c.What I'm about to share with you also came true for me,and is outlined in more detail in my Ultimate InformationEntrepreneur's Success PackageHere's an example of their business model:1. Information Products. Without a doubt, each one ofthe successes I know market their own infoproducts.For some, it's an ebook. Others have special reports.Still others run online coaching programs, membershipsites, paid newsletters, teleseminars, or producedigital audio or video products.It's not their only source of income, but is a MAJORsource of income, and more important, brands them anexpert in their field leading to success with 2 and3 below.2. Market related Affiliate Products. Again, in almostevery case, these online success stories become expertsat finding and creating joint venture deals with partners.But, they work differently than most affiliates.They start by ALWAYS reviewing the product they will market.Second, they look for a different way to present theproduct or service - a more beneficial way to show users thereal benefit in the affiliate product. Third, they usethe branding from 1 to negotiate higher commissions andfocus on high commission programs only.3. They monetize their traffic using Adsense or sellingadvertising on their sites. For high traffic pageswhere adding paid ads or Google's Adsense will not impacttheir own sales, they will run ads to further monetizetheir sites.4. Sell their time. You will find that truly successfulpeople online LOVE to help people succeed. But...forevery person who is really dedicated to succeeding thereare 10 "tire kickers" who want someone to hand themsuccess on a silver platter. It doesn't work that way,nothing works that way. So, in order to leave time tohelp those who really want it, coaching programs areformed. Yes - you have to pay big money, but you shouldeasily be able to get 10X the value for money spent.So as you can see, there is no ONE single way to buildyour wealth online.Instead, you build a diversified, rich and healthybusiness by focusing on these 4 pillars. Not only willyou earn more money, but your business will be strongerand build momentum faster when you do.About the author:-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-"Write Your Own Income-Generating How-To Books Today!It's INSANE...5 Experts Share How Writing Books ChangedTheir Lives Forever! "Discover Where The Money Is WithWriting Books...And How YOU Can Get It!Click Here==> http://tinyurl.com/bm5qw
Article on the timing of events with Site Build It
by: George SlaterFirstly let me say that I think Site Build It, it rocks. When I started on this journey, that I am still on, I started reading everything about mail marketing, web marketing etc etc. I had already been ripped off with the developers of my first site so I was not going to let that happen again. But then I was shown SBI and I have not looked back.However, there are ways that you can make you use of SBI better, not by using something else, not by not reading the manual, which you should do about 5 times. (The devil is in the detail!!), but if this is your first site then you can maximize your SBI investment with timing. Why, well when you start you are probably going to go through stages, reading the manual, research, writing, reading, putting up pages, adding links etc etc, it is at this stage, prior to monitorising your site that timing is everything to maximize what site build it does for you and what you can do for yourself FREE. Here is the timing.Buy site build it and stop reading any other web marketing stuffRead the manualRe-read the manualDo the Brain thingDocument everythingWrite loads of copyStart putting the copy upWhen you get to 40 pagesBecome a Zealot (See Hints and Tips at Site Central)Start doing the mini hum thingAsk for a DMOZ listingWrite some articles and send them offApply for Google AdesenseGet as many links as you canThen Monitorise your site with GoogleThen add your newsletter stuffThen add your affiliate links.Now read all the other SBI products(keep re-reading the manual)OK, OK now you are asking why that order. Well a lot of it is covered in the manual so a lot of it I will just glance over, but the middle bit I will dwell on. Now I am supposing you want the best results for the cheapest price – right.OK If you are new to this you probably either want to put up loads of content or a sales page. If you read the manual you will see the content must come first, content, content and more content.Now I presume you have bought your site, you have done the brainstorm thing and got everything in hand, you have loads of content. OK now you have built the site to about 30 to 40 pages, make sure they are spell check, linked and look good.Now go off and become a Zealot. Details are on the tip and hint’s site build it site. Just go to the site and do the quiz, if you fail do it again, if you fail read the answers and keep going until you pass, one you do then put forward you site.Now why do things in this order, because as soon as you have put up any adds or a few links to affiliates the webmasters they deem you as a commercial website and say you have to pay. If you have no ads etc, then you get in if you have a good content site.Now do not just put up you main page, put up every page in every section you can. Try doing three pages a day until you start getting the replies back saying you have been accepted.Now do the same things with DMOZ(News just in – Value Exchange started Excellent – I got an email prior to Ken's Newsletter so I went straight in and so far I have got three ‘good’ links)Now build your E-bay page and link to your site from that – see details in MYNAS at Site Central Hints and Tip’sNow apply for Google Adsense, follow the instructions at site build it. Again if you do this in this order you will avoid not getting onto Adsense because you are already advertising one of their clients. Just one of the things that can fail you.OK now go for the mini hubs that are also in the tips and hints.OK, now that has probably taken a bit of time and during that time Site Build It, your new links and other work have probably now got you up in the Alexa rankings, now is time to add your Newsletter forms, your Google Adsense code and start the work on the affiliates site.I hope that this helps, as the man said ‘It’s all in the timing’.About the author:George Slaterwww.the-web-master.comwww.1st-retirement.comGeorge Slater is an SBI Webmaster and can help you generate massive amounts of traffic to your site that can then be turned into paying clients.Tel +61 8 9291 7343©George Slater
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